Following on from our popular article featuring examples of devices used on men’s and women’s clothing, we’ve put together another selection of templates that show further ways of applying logo labels to help add a difference to men’s formalwear product branding in retail situations.
MEN’S FORMAL JACKETS AND SUITS
In a high street scenario, the swing ticket is the main device for conveying the brand name, size, care instructions and details of the retailer.
However, once purchased this is usually discarded leaving the woven brand label (or name label) as the main branding. But it is also common to add other labels which are usually temporary and are used purely to add some eye-appeal in-store. A few suggestions are shown below.
The cuff (1) and collar lapel labels are simply tacked on and removed by snipping the threads. (This method is obviously only appropriate where no damage to the fabric will be caused.) The loop fold woven with the button hole option (2) can be simply removed by slipping over the button.
ALTERNATIVE WOVEN PLACEMENT OPTIONS
Other options include loop-fold wovens that can be used either on the cuff as a rider or around one of the front panel edges of the jacket.
The use of temporary tacking stitches offers opportunities for the use of bold or complementary thread colours which can tie-in with the brand’s colouration.
The examples here are shown in black and white purely for clarity and as a guide. Men’s tailoring tends to be more conservative in its use of fabric colour and so the use of brighter coloured woven labels can definitely be used to full advantage when set against a darker coloured backgrounds.
MEN’S FORMALWEAR PRODUCT BRANDING – INSIDE JACKET OPTIONS
So far, the options for men’s formalwear product branding have been applied to the outside of the garment when hanging, but another important place for more permanent product branding on men’s tailored clothing is on the inside of the jacket itself.
Options include:
- Loop fold woven sewn into the seam between jacket front and the inner lining.
- As a discrete, slim-sized plain woven stitched to the face of the pocket.
- Where a contrast edging has been used on the inner pocket, there is the option of attaching a loop fold woven.
- For a more obvious ‘patch’, a large sized woven can be sewn to the lower part of the pocket.
MEN’S FORMAL SHIRT BRANDING
Formal shirts are generally sold in poly bags in high street shops, although some more premium brands may offer their products in lid-and-base-style boxes. In either case, the options below can be used for both.
The branding of men’s formal tailoring isn’t purely restricted to woven materials and indeed printed card versions can offer opportunities for adding texture through the use of uncoated boards in a similar way to swing tickets.
WRAP BANDS
One particular option is the use of wide printed cardboard bands which wrap around and fasten at the back of the shirt. As well offering a large area for applying brand graphics and product information, they can also help keep the shirt held together neatly when on display.
BUTTON CARDS
As an alternative to the traditional swing ticket, rigid card ‘button’ cards can be slipped in between buttons to create a vertical space front and centre on which to apply brand logos and colour.
The size and shape of these cards can be altered as long as they fit within the pitch of 2 or 3 buttons.
NECK FITMENTS
Cardboard fitments that curve around the inside of the collar stand and sit flat in the neck area also create a usual canvas that can be treated with brand pattern or colour to help catch the eye, particularly where the colour range of the shirts themselves is either white or pastel.
OPTIONS, OPTIONS…
Another option for branding is on the product’s button bag. Sometimes spare buttons are tacked to the inside of a shirt or the care label. Other times they are supplied in a cheap poly bag tagged to the swing ticket. In more premium situations a thick paper envelope can be created and used as both a swing ticket and vehicle for the brand identity.
Where shirts ARE sold in boxes there is also the option of screenprinted tissue paper closed with a self-adhesive label to give that extra element of ‘premium-ness’.
These are obviously all suggestions and which you choose for your product will depend upon the budget for the product and the market it is being sold to.
The options really are endless when it comes to colour, size and position and we hope our suggestions provide useful inspiration in the branding of your products.
EXAMPLES…
Two of our projects that you may find interesting are:
Trait menswear product branding project for department store – Bhs and a womenswear project for an independent retailer – Flaiver Fashion and the original article on the branding of men’s and women’s clothing is here.
