Complete re-design of the bra packaging graphics for the Bhs Everyday, Voluptuous and The Collection ranges of bras by Paul Cartwright Branding.
EVERYDAY
The Everyday range introduces a structured grid into which basic colour-coding and clear product descriptions create easily identifiable, individual product offers when coupled with cut-out studio photography.
VOLUPTUOUS
The Voluptuous bra range collar identity maintains the same grid system as the Everyday range, but introduces more glamorous, lifestyle photography.
THE COLLECTION
The Collection lingerie range features a sumptuous, luxurious chocolate brown colour-way with shiny gold foil script logo and more evocative photographic styling.
Materials range from basic matt coated board for the Everyday range, to a gloss varnish used over the photography on ‘Voluptuous’ through to a premium gold foil on ‘The Collection’ lingerie ranges.
We have also created the identity for ‘Spirit’ a range of teen underwear for Bhs.
