Paul Cartwright Branding was commissioned to rationalise the hosiery packaging graphics for the entire hosiery and tights range for Bhs.
Covering everyday basic multipacks, fashion tights to luxury stockings and control products, the concept introduces a strong framework into which photography and colour can be used to differentiate between the products and various sub-range offerings.
The regular control range shown above features duo-toned coloured imagery with silver effect highlights to draw the customer’s attention to the specific area of control.
At the luxury end of the scale, the hosiery packaging graphics feature the same type layout, but include more sophisticated photographic styling.
We were also asked to look at the bra and lingerie brands for the retailer. Details are here.
