PROJECT: Based on Paul Cartwright Branding’s existing relationship with Rodial skincare, Maria Hatzistefanis, the founder of Rodial, contacted us to design the skincare packaging graphics identity for a brand new range of high-street priced skin and body care products.
The range, titled NIP+FAB, offers to help ‘fix’ common skin troubles and provide assistance in the treatment of ‘problem’ body issues. This ‘help’ is reflected in the use of the ‘+’ symbol reminiscent of the Red Cross and first aid.
The primary and secondary packaging identity features a ‘bubble’ graphic which has both a fun and a scientific feel and is used in various configurations across the range.
The range is split through the use of two colours; blue for skincare and a green for body care products. The bubble graphic and text which form the skincare packaging graphics are used either on a white ground or reversed out – this helps make each product individual and more identifiable to the customer.
The complete range launches exclusively at Harvey Nichols and is now available on the high street at Boots. Their website is > www.nipandfab.com
The initial skincare product launch consists of 19 skincare products and we have designed and created all skincare packaging graphics, production artwork and product labelling for this new and exciting range.
FROM THE CLIENT:
Paul is integral to the success of our Product Development & Marketing team. Working in a quick, efficient and thorough manner Paul always seems to meet the most impossible of deadlines. We continue to turn to Cartwright as our single point for graphic work and product development.
DANIEL SMITH | MANAGING DIRECTOR
