PROJECT: Based on our work for mens grooming brand The Refinery and celebrity facialist Kirsty McLeod, Maria Hatzistefanis appointed Paul Cartwright Branding at the end of 2005 to refresh the packaging and brand identity of Rodial Skincare. This initially involved updating the brand’s colouration, logo positioning, use of text and overall layout of this celebrity skincare product range.
The new identity was extended to work across skin and bodycare products and was extended to include a tanning range as well as featuring on stationery and print materials. Available at premium retailers and online > www.rodial.co.uk. Examples of the skincare and bodycare packaging that we created are below.
PROJECT: Paul Cartwright Branding were also asked to design the product graphics for a new range of tanning products called Skinny Beach for premium, celebrity skincare retailer Rodial.
An updated version of the existing product graphic style was developed to create greater focus on the product name and to create a point of difference to the core range.
Maria Hatzistefanis | Founder and President: ‘I have known Paul for more than 5 years as the main designer for both our brands (Rodial and NIP+FAB). Paul is very creative and can adjust to different styles and briefs and present artwork that is creative and original. I am delighted to recommend him.’
PROJECT: Examples from the Brazilian Tan range of tanning products designed for Rodial.