Paul Cartwright Branding was commissioned to design a toiletries range identity for a collection of sixteen ingredients-focussed skincare and body care products for Sainsbury’s Supermarkets.
The existing Active Naturals logo has been replaced by a more discrete logo band which sits at the base of each product. This then allows the delicious close-up fruit and flower photography (by Carol Sharp Photography) to be used at its most impactful.
The fabulous imagery reflects the stunning fragrance infusions of each product and offers great shelf stand-out.
We have also designed the identity for another project for Sainsbury’s, this time an organic range toiletries range.
