PROJECT: New soap packaging graphics project!
We were contacted to design the logo and carton graphics for a new range of natural, classically fragranced soaps. Our brief was to create an identity that exuded traditional ‘Britishness’ and had a strong gift appeal to appeal to overseas tourists – the brand, ‘Natural British’ initially launching in China.
The logo features a variety of elements that reinforce the British flavour of the brand; the word ‘British’ being underlined with the Union flag and covered by the ‘Made in the UK’ arched strapline.
SOAP PACKAGING GRAPHICS
Initial carton design concepts featured photographic glimpses of the all things ‘British’ and more obvious ‘natural’ graphics elements and imagery, but it was the strong legibility of the logo, Union flag detail and refined patterned background of this concept that were preferred.
Each of the soap packaging cartons feature a striking solid band of colour that wraps around the box, creating an area for the logo and main product description. Each soap fragrance has a light and dark colour ‘pair’ to reflect the key scent of the soap.
A repeat pattern of the brand’s ‘NB’ marque form a luxurious wrapping paper effect with gold foiled highlight details that covers each of the soap cartons. The soap packaging graphics for each fragrance has a sophisticated matching tonal colouration and more gold foiled detailing.
The range of ten luxury scented soaps are handmade here in the UK and contain natural ingredients. Other matching products are in the pipeline and we look forward to publishing details of them when complete.
FROM THE CLIENT:
From brief to completion, working with Paul was straightforward and slick. He spent time understanding our requirements, and delivered the essence of exactly what we were looking for, with some added sophistication and clever design that surpassed our expectations.
SARAH CLARK-MARTIN | DIRECTOR
The brand is to launch online at www.naturalbritish.com
