Our first packaging project for Beauty Kitchen – makers of 100% effective, natural and affordable skincare and personal care products, who contacted us to look at the natural soap wrapper graphics for the brand’s range of soaps.
The existing soap wrapper packaging was in the form of cling-film plastic wrap with hand-applied labels. With the current, popular move away from the use of plastic packaging, this has led Beauty Kitchen to consider re-packaging their range of natural soaps in uncoated paper wrappers.
Working with an already established brand guideline and set of illustrations, we were asked to keep the brand’s colour-coding system, but look at pushing the design further, the full wrapper offering a larger canvas to consider design-wise.
The result was the introduction of a repeat pattern ‘wallpaper’ background pattern produced from illustrations of the soap’s key ingredients, creating a range of seven colourful and eye-catching soaps.
The products featuring their new soap wrapper graphics are available online and at Holland & Barrett.
We have also worked on similar soap packaging graphic projects for Olivary Fine Soaps range of handmade soap and a range of ingredients-focussed African Black Soaps for Mamado.
