PROJECT: Based on Paul Cartwright Branding’s existing relationship with Rodial skincare, Maria Hatzistefanis contacted us to design the packaging graphic identity and create the production artwork and product labelling for a brand new range of high-street priced skin and body care products.The range titled NIP+FAB draws on Rodial’s reputation for creating premium, effective results-based products, but this time available at a high-street price point.
The identity features a ‘bubble’ graphic which has both a fun and a scientific feel and is used in various configurations across the range. The range offers to help ‘fix’ common skin troubles and provide assistance in the treatment of ‘problem’ body issues.
The complete range launched exclusively at Harvey Nichols and is now available on the high street at Boots. Their website is > www.nipandfab.com