PROJECT: Following on from the re-design of the Amplex Breath Freshening Capsule range, Paul Cartwright Branding were asked to design the logo, labelling and carton graphic identity for 80′s brand Goldspot for the re-launch of their handbag-sized breath freshening sprays.

The logo with it’s updated typeface and circular ‘spot’ detail offered a device from which an eye-catching, repeat wallpaper pattern was created. The pattern was applied to the back panel of a hanging carton card, offering great standout at the point of purchase.

The Mint Blast and Original flavours are currently being launched throughout the UK with a great reaction from independent chemists and retailers.