PROJECT: Following on from the re-design of the Amplex roll-on deodorant range, Paul Cartwright Branding were asked to design the packaging identity for the re-launch of Amplex’s famous breath freshening capsules.

The identity, with it’s strong peppermint flavour colour coding, features the new Amplex logo contained within a silver hot foil stamped ellipse and is applied to the mint capsule dispenser label, product carton and on-shelf display carton.

Peppermint, Spearmint and Original flavours are currently being launched throughout the UK with a great reaction from independent chemists and retailers.

Amplex Breath Freshening Capsules - Product labelling, carton and counter display carton graphics designed by Paul Cartwright Branding Amplex Peppermint Breath Freshening Capsules. Product identity label, carton and counter display graphics designed by Paul Cartwright Branding.

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