PROJECT: New home fragrance design project, featuring logo design and packaging graphic identity work for premium home fragrance brand, Wild Celia Botanical Fragrances.
Having known and worked with the client for many years we were delighted when she contacted us for our help with the brand design for her own range of luxury home fragrances.
The new range, initially launching as fragrant candles and scented reed diffusers, were to feature more unusual fragrances inspired by the botanicals of South Africa, the client’s home country.
HOME FRAGRANCE DESIGN
With a brief to create an identity that would express these scents to their absolute best, and with visual influences from grand-master painters and William Morris, the carton packaging graphics have been designed to feature illustrations of elaborate groups of the native flowers themselves (created by South African illustrator Carmen Ziervogel).
A rich, dark brown background colour provides the perfect backdrop to the floral illustrations, The cartons themselves are embossed with a canvas pattern and feature other artistic dents, scrapes and scratches tie-ing-in with the painterly illustration style. These fabulous colourful images wrap around the sides and top of the diffuser and candle cartons for maximum effect.
The candle glasses and diffuser vessels themselves are also tinted to match the dark brown background colour.
With such eye-catching and diversely coloured imagery, the ‘Wild Celia’ logo is modern and deliberately bold and sits with its handwritten ‘Botanical Fragrances’ strap-line on a white tab in the top left corner of all of the product cartons. This ‘tab’ has a small perforated edge detail, giving it a handmade, botanical/greenhouse label feel.
REED DIFFUSER CARTON DESIGN
Working with the client and illustrator, the six illustrations have been carefully arranged and considered to ensure that each fragrance image would work on the different proportions of candle and diffuser product cartons.
The format of the images is such that they work horizontally around the boxes as well as featuring vertical elements that run up one side of the taller cartons.
SCENTED CANDLES
The full home fragrance design line up of six scented candle cartons for Wild Celia is shown below with matching fragrances available as reed diffusers.
The gold metallic foil is also carried through onto the candle scent description and weight declaration for added on-shelf allure.
FROM THE CLIENT:
I have so much to say about working with Paul, but finding the right words to truly express how exceptional he is, is rather challenging.
MARLEEN DU PREEZ | FOUNDER
Creating a brand as a start-up is a daunting task, at one point I was about to give up, and he reached out asking for an update. When I explained my ‘challenges’ he simply responded with creative solutions which inspired me to continue! I am so thankful to Paul for not giving up on me and my brand, when I was about to!
He is patient, resourceful and reliable. He reciprocates passion, regardless of the task at hand, big or small, delivering excellent results. I see Paul as my partner on many future projects. He is an absolute delight to work with and I highly recommend him.
We have also worked on home fragrance design projects for Sebnini England’s fragranced candles, Urban Apothecary London’s candle ranges and Urban Apothercary’s reed diffuser products.
The Wild Celia range is now available at www.wildcelia.co.uk and premium retailers.
