PROJECT: Brand new premium lifestyle product identity project for luxury online skincare and cosmetics retailer, Sulis and Thermae.
We were contacted by the retailer to help develop the identity and design the product packaging graphics for their very own range of high-end lifestyle products of the same name.
PREMIUM LIFESTYLE
Inspired by bathing rituals from around the world and encompassing beautiful ingredients and encouraging relaxing experiences, the design work consisted of creating an identity that reflected both the overall premium values of the existing online brand and also the nature of the new own-brand, signature products. It was also essential that the identity was flexible and and could be extended to suit future product launches.
Working with the existing Sulis and Thermae logo, we have created an alternative ‘stacked’ adjusted version which allows for greater visibility and improved print reproduction. The identity of the online store has now also been amended to reflect this new, improved logo.
DESIGN INSPIRATION
The signature range is called ‘Thermae’ and has its roots in Romanic bathing complexes where mineral-rich thermal spa water was historically used to heal and restore well-being.
Influenced by the tiled surfaces of these Roman baths, a series of water-based icons and other tessellated patterns have been designed. These run in circulation formation centred on each face of the product cartons, with the focus drawing the eye to the centred logo area.
SIGNATURE FRAGRANCE RANGE
The first three products in this luxury product range consist of a fragranced candle, scented reed diffuser and eau de parfum. Their packaging features elegant centralised labels on the primary products and subtly patterned cartons, using tints of a single blue colour – all with gorgeous, eye-catching gold-foiled details.
The delicate blue colouration and water-themed elements of the pattern are specific to this first family of high-end products. The graphics have been designed to allow future product ranges to be created simply through the introduction of a new colour and replacing details within the pattern with related icons,
FROM THE CLIENT:
We’ve been really impressed with Paul’s ability to literally read our minds and deliver our brand identity for our launch collection, ‘Thermae’. It perfectly symbolises the brand’s vision and conveys the stylish, elegant and modern image we need to deliver to our audience.
JESSICA BATES | MANAGING DIRECTOR
The range featuring its fabulous premum lifestyle product identity is available online now at www.sulisandthermae.com
