PROJECT: Paul Cartwright Branding were approached to create an impactful and informative graphic style for the garden product packaging of an innovative frame connector product.
The brand, called FIGO, consists of a flexible rubber-type corner joint that allows gardeners to create structures using bamboo canes and similar tubes and rods. These temporary structures are used either for growing fruits and vegetables or for protecting the plants when covered in netting. The connectors have been designed and developed by Hyphen Design, London.
GARDEN PRODUCT INNOVATION
Our design for the garden carton graphics had to communicate in an instant, within a busy garden centre scenario, the nature of the breakthrough product and its purpose. The result is a full colour printed brand label which is hand applied to economical, one colour corrugated boxes.
The box graphics feature generic outlined garden imagery, the contents of the kit and instructions on how to use the connectors together with examples of the structures themselves. The box also acts as storage for the product when not in use.
To aid with sales of the product, we also created the graphics for free-standing point of sale units for use in retail DIY stores and independent garden centres.
The retailer’s website > www.figoframes.com.
FROM THE PRODUCT DESIGNER:
Paul Cartwright Branding has carried out a number of related projects for us recently. Their creativeness, professionalism and competitive pricing leave us with no option but to come back for more! We look forward to working with them on future projects.
MIKE ELAM | DIRECTOR, HYPHEN DESIGN LTD, LONDON
In order to promote the product further we were asked to design the back wall panel and mid-floor unit graphics for FIGO’s garden connector product demonstration stand at the GLEE garden show exhibition in September 2009.
Elements of the garden product packaging graphics, such as the vegetable illustration, were taken and used to run around the base of the various display stands and fixtures.
A great example of the packaging working right up to store/retail/exhibition level!
FROM THE CLIENT:
With six weeks to go and a brand new product to launch, all my packaging design plans came to a halt when the designer I was working with had a personal crisis and he had to leave the project suddenly. And that’s when Paul came onto the scene, through the recommendation of a friend. To be concise, after an initial discussion, he seamlessly took charge from where we left and within 72 hours, produced artwork for all our packaging, pamphlet, website, and graphics for our show stand at a major exhibition, ALL of it a definite improvement on what we had! It’s almost embarrassing to say this but we did not realise until then, that what we had before was ‘incoherent’. Working with Paul has been such a pleasure and he always delivers spot-on work that is beautiful, sharp and adds value to your brand.
SHARON WONG | OWNER
For more ‘outdoor’ examples of our work, you may find our projects for a gun-fitting expert and a key security product of interest.
