PROJECT: Following on from the re-design of the Amplex roll-on deodorant range, Paul Cartwright Branding were asked to design the packaging identity for the re-launch of Amplex’s famous breath freshening capsules.
POINT OF SALE DISPLAY DESIGN
Featuring the new logo, new self-adhesive labels, product cartons and a matching point of sale display carton were created. Highly accurate design visuals were created before production to enable the client to approve the complete identity.
The identity, with its strong peppermint flavour colour coding, features the new Amplex logo contained within a silver hot foil stamped ellipse and is applied to the mint capsule dispenser label, product carton and on-shelf display carton.
Three flavour varieties have been developed each featuring a strong colour code which follows through across all primary and secondary packaging and display cartons.
The peppermint, spearmint and original flavours are currently being launched throughout the UK with a great reaction from independent chemists and retailers.
