PROJECT: Paul Cartwright Branding were asked to design the hairbrush packaging graphics for two new hair brush products for Tangle Teezer.
The new products (full and a half sizes to suit different hair lengths) is a professional blow-styling hairbrush suitable for use with heat/hairdryers and aimed at home users as well as professional use.
HAIRBRUSH PACKAGING FOR TANGLE TEEZER
The new identity, which is markedly different to that featured on the brand’s existing range of detangling hairbrushes, features graphic ‘planks’ which highlight the product name. Close-up imagery of the benefits of the new brush explain the key product features.
The packaging itself consists of a printed PVC sleeve with transparent end caps for which we have developed a slimline folded product information leaflet insert (shown below).
POINT OF SALE PRESENCE
Paul Cartwright Branding has also created the graphics for the point of sale stand that are distributed to retailers and salons as well as the give-away product postcards.
Magazine advertisements for the new products’ launch which pull together details from the hairbrush packaging graphics have also been created by us.
FROM THE CLIENT
We have been working with Paul for a solid three years and in that time he has provided us with consistently, high quality design. His knowledge in packaging has been invaluable, helping us to move forward with the look of the brand. No job is too small or too large – Paul gives the same amount of attention and detail to all commissions.
JACQUI RIPLEY | CHIEF CREATIVE OFFICER
We have also worked on the hairbrush packaging graphics for Tangle Teezer’s core product range and many of the brand’s magazine advertisements and marketing and promotional materials.
