Renapur Odour Eliminator product label identity

Product label identity design for Renapur’s new shoe and foot odour eliminator product.

Having worked with the brand on many other products for its sister ranges, the client came to us for our help in designing the graphics for a new product. This time a product which (delightfully) kills the bacteria and fungal spores that cause odour on feet and in footwear!

Odour eliminator product label identity for Renapur's new shoe and foot odour disinfectant product – designed by Paul Cartwright Branding.
Close-up of label graphics

Adding to the Renapur brand’s existing range of odour eliminating products for pets and animals and first aid sprays, this is the brand’s next offering into human world of skin disinfectant and deodorising.

The new label identity design features bold titling and a minimal colour palette with duo-toned black and grey imagery and a red highlight colour that ties-in with the brand’s logo colouration.

Personal skin disinfectant label identity and product graphics for shoe and foot odour.

The full wrap adhesive matt finish label appears on a matt black bottle with contrasting white trigger pump. The product label identity features large product titling on colour block bands for easy identification. It also features the key odour eliminating benefits of the product and ‘zone’ targets over the shoe and foot images.

Shoe and foot odour eliminator product label graphics – designed by Paul Cartwright Branding.
Product features and benefit bullet points

The skin and shoe odour eliminator product is available online at www.renapur.com


Other product identity projects we’ve worked on with the client include the Eternal Skincare range of moisturising cream and their SPF 20 day cream.