PROJECT: Paul Cartwright Branding were asked to create the identity for a new range of fake-tan, spray at home tanning solutions for an online retailer. Suggestions for the naming of the product were submitted before progressing to the identity of TANU’s 3x fragranced airbrush tanning solutions.
The colours chosen, were indicative of the solution’s fragrance (cherry, chocolate and coconut) with a fourth ‘unfragranced’ product being added in to complement the range.
The products are currently available through an Ebay store and soon through it’s own bespoke website.
