premium retail
The Refinery | Promotional flyers
PROJECT: The Refinery mens grooming salon contacted Paul Cartwright Branding to create some eye-catching and yet brand consistent promotional flyers for an ‘Early Bird’ promotion and new pain-free hair removal treatment launching this month.
The Refinery | Website identity design
PROJECT: In order to tie-in the same visual experience and remain consistent to the structure of the newly designed product and treatment brochures, Paul Cartwright Branding applied the same graphic style to The Refinery’s website, echoing the design and colour coded divisions of the printed brochures. Their website is > www.the-refinery.com
Molton Brown | In-store point of sale design
PROJECT: Working with Yasuda Avery, the head of the in-house store development team at Molton Brown, Paul Cartwright designed a range of strongly colour-coded ticketing to improve the shopping experience and reinforce Molton Brown’s trademark product colouration theme.
Penhaligon’s | Wallpaper graphics
PROJECT: To complement the new store design by Yasuda Avery, Paul Cartwright Branding was asked to create a wallpaper pattern to act as a backdrop to the store’s product wall. The wallpaper was created using random scattering of the factice labels that appear on each of the retailer’s product range. The image here is of Great New Street, London store.
Penhaligon’s | Valentines Day promotion
PROJECT: Based on the packaging identity of two product ranges – Endymion for men and Ellenisia for women, Paul Cartwright Branding was asked to create promotional cards for Valentine’s Day. Each card was reproduced in a range of sizes from A5 to 1.5 metres tall.
A very formal and masculine frame was created for the men’s card with an overall die-cut profile – a more gentle, Victorian-style lace pattern, die-cut at larger scales, created for the women’s version. The cards were distributed to all retail outlets nationwide and appeared on the company website.
The Refinery | Mens skincare packaging artwork
PROJECT: Paul Cartwright Branding is responsible for creating all new packaging artworks for The Refinery’s skincare and bodycare range for men. Artworks shown here are the Shave Foam Gel aerosol and carton and the new Shave Gel Sensitive Skin tube and carton.
Harrods | Gift food hamper 2006 graphics
PROJECT: Paul Cartwright Branding was commissioned to design the Christmas gift hamper packaging graphics for Harrods. Vintage illustrations of forks, spoons, glasses and corkscrews were used across the range to divide the offer into dinner, dessert and drinks-based gift areas.
Product photography copyright remains with original photographer.
Harrods | Duvet box packaging graphics
PROJECT: Following on from the re-design of the bedlinen and pillow packaging, Paul Cartwright Branding was appointed to re-design the duvet box packaging for Harrods. Disgarding the previous green and gold Harrods’ corporate colours, the duvet boxes are now black and white, with sophisticated duotoned imagery of feathers and down, to reflect the varying qualities of the duvet offer.
The Harrods ‘badge’ placed centrally on each face, maintains continuity with the bedlinen and pillow packaging.
Harrods | Purveyor’s gift food packaging
PROJECT: Paul Cartwright Branding was appointed without pitch by Harrods, Knightsbridge to design the identity for a range of food and gift products with a vintage feel.
The retailer’s history as an importer of fine goods formed the basis of the concept.
The use of a more traditional green colourway and packaging formats such as pressed-steel tea caddies helps maintain an overall image of traditional old-fashioned-ness.
Molton Brown | Art direction
PROJECT: The concept of Molton Brown being ‘skin deep’ was the initial inspiration for some early concept work for this premium toiletries retailer. Paul Cartwright Branding was asked to extend this concept to accompany the re-launch of a new range of mens’ skincare and bodycare products for launch in late July 2006.
The imagery uses the lotus flower icon and reinforces the concept of Molton Brown being an integral part of a man’s everyday cleansing and moisturising routine.
The final in-store collateral was developed and completed by Molton Brown’s in-house team.
