hosiery
Dorothy Perkins | Hosiery packaging graphics
PROJECT: Paul Cartwright updated the graphic style of the whole range of Dorothy Perkins’ womens’ socks and hosiery packaging, introducing more dynamism to the pack, yet maintaining the corporate brand identity. Sales increased by 400%.
Bhs | Core hosiery packaging graphics
PROJECT: Paul Cartwright Branding was commissioned to rationalise the entire hosiery and tights range for Bhs. Covering everyday basic multipacks, fashion tights to luxury stockings and control products, the concept introduces a strong framework into which photography and colour can be used to differentiate between the products and sub-ranges.
