fashion
Koopoi.com | Women’s fashion brand logo
PROJECT: Based on our previous work for the owners of OSIA and OPUS fashion brands, Paul Cartwright Branding were asked to create the logo design for a new online
women’s fashion brand called Koopoi.com. Aimed at high trend, catwalk-inspired 18-35 year olds, the logo is modern and elegant with an element of ‘edginess’.
An active fashion trend blog has been running since November prior to the fashion brand’s e-commerce site launching early March. Their site is here > www.koopoi.com
OPUS | Men & women’s fashion retail identity
PROJECT: Paul Cartwright Branding were approached to design the identity for a new retail fashion chain called OPUS. The logo was created to appeal to the 15 to early 30s age group of men and women.
The range itself described as ‘casual’ with 25% mix of ‘going out’ fashion. The image below is of the first store opened September 2010 in Cardiff.
We have also created another fashion identity for the same client launching March 2012.
Flaiver.com | Women’s fashion product branding
PROJECT: Paul Cartwright Branding was approached by Penny Calvert, the owner of a startup clothing company looking to create an identity for a new fashion brand called Flaiver, initially available online.
The logo features a kaleidoscope of ‘flavours’ tieing in with the description of the clothing - colours referred to as ‘dark blackcurrant, lemonade ice or bubblegum pink’.
Stationery, swing tickets, woven labels and cuff riders were developed along with tissue paper and a mailing envelope.
Flaiver.com | Women’s fashion brand logo
PROJECT: Paul Cartwright Branding was approached by Penny Calvert, the owner of a startup women’s clothing company looking to create an identity for a new fashion brand called Flaiver.com, initially available online. The logo needed to convey the concept of a ‘world of colour’ with the clothing ranges being referred to as ‘dark blackcurrant, lemonade ice or bubblegum pink’.
The finished logo features a flower icon, showing a kaleidoscope of colour or ‘flavours’ which works across swing tickets, woven labels and size pips which are shown here and images of the logo as part of the shop fascia and interiors of the shop itself are here.
From Penny Calvert | Managing Director: “Having a background in marketing and promotions, I was aware of the importance of creating a strong brand and identity. I selected Paul Cartwright Branding to create a logo for me, and I made a fabulous choice! The logo, is clean, sharp, bright, punchy and dynamic.
Paul Cartwright was amazingly patient with my pedantic requests and was very intuitive with my explanations. I ought not to recommend him, as I would rather keep him all to myself. We’ve just begun our journey and I can guarantee, Paul Cartwright will be with us every step of the way!”
Daneh Fashion | Clothing range logo design
PROJECT: Paul Cartwright Branding were contacted by a new fashion designer based in Saudi-Arabia to design her brand identity for a soon-to-be-launched range of women’s clothing.
The logo features the name of the designer and is based upon the concept of neon lighting, depicted in a hot pink on a black background, with lettering reproduced in metallic silver foil.
The logo appears on a swing ticket, brochure card and a variety of woven labels. Their website is > www.danehfashion.com.
OSIA | Women’s retail fashion identity
PROJECT: Based on Paul Cartwright Branding’s solid background in retail design particularly in the fashion industry, our client contacted us to look at an identity for a high fashion clothing range for 18-35 year olds at a low-middle price bracket.
The identity was to be clean, modern and with a funky/clubby element to compete with existing brands; Quiz, Select and Jane Norman, but at a lower price. The identity will feature on packaging and at store level.
Flaiver | Women’s fashion high street retailer identity
Images of Flaiver’s first high street retail store opened in Cromer, Norfolk. Store colouration and decoration by owner Penny Calvert. Logo design and packaging graphic identity designed by Paul Cartwright Branding.
