artwork
Tangle Teezer Point of Sale
Another project for Tangle Teezer as part of our on-going support for this ever successful hair product company, this time helping them with the graphic design and artwork for two point of sale display units as used in UK salons. Cardboard engineering and print sourcing by www.maxipos.com
Lipolife | Vitamin supplement identity
PROJECT: Originally contacted a few years ago, we were asked to design the identity of Lipolife, the umbrella brand name for a range of liposomal vitamin supplements, the first to launch being a Vitamin C product.
The brief was to create an identity that was clear, attractive, modern and to be far removed from the usual health shop-style graphics that are so common within the market. The graphics were to also hint at the technology behind the relatively simple product without being overly scientific.
Vivid lime and orange colours with a gold foiled logo create an eye-catching presence. The Lipolife Gold product is currently available online and at independent retailers with further products being added in the coming months.
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Velvet Season | Capsule skincare range identity
PROJECT: We were contacted by a Russian client based here in the UK, to work on the design for a new range of skincare products, under the name ‘Velvet Season’. The term is used to describe the months between September and November when the weather is milder and when people in Russia prefer to take their holidays. This idea of ‘transition’ was the basis for the background colouration which is a subtle graduation from one colour to another, with the ‘VS’ marque appearing in an eye-catching gold foil.
The range initially launches with a moisturiser and series of facial toners and will be available online and at independent retailers.
Temple Spa gift box artworks
Having assisted Temple Spa with producing the artworks for their Spring gift boxes, they asked Paul Cartwright Branding to take this design, created by their in-house team, rationalise it and create the production artworks for this year’s Christmas gift product boxes. The artworks contained a highly detailed crest illustration and repeat pattern that required significant streamlining in order to create suitable quality artworks. The products can be bought online.
Merumaya | Integrative Effective Skincare product range graphics
PROJECT: After 30 years in the skincare business, Maleka Dattu of Merumaya Consulting has launched her own skincare range called Merumaya Integrative Effective Skincare. Challenged with a brief to express both the ‘integrative’ philosophy behind the range and create an identity that was both innovative and credible and at the same time personal, the range identity features a strong, interlocking capital M marque in a vivid shade of raspberry, in contrast to the neutral buff coloured background, creating a modern, approachable feel and giving the range strong on-shelf standout.
Paul Cartwright Branding created the logo and developed the packaging graphic identity, before producing the final production artworks for this range of 12 products (labelled pumps and tubes sold in branded cartons) which includes a taster set and retail sample tester cards. The range launches 15th October 2012 and is available at www.merumaya.com and on the high street at John Lewis Stores early 2013.
Temple Spa | Spring/Summer Gift Box Artwork
Based on our work for Temple Spa on previous gift box packaging projects, Paul Cartwright Branding were asked to take an existing creative direction and produce the production artworks for a series of gift boxes for the Spring/Summer seasons 2012; comprising of sets of skin and body care products and fragranced candles.
The repeat tiled pattern required a close attention to detail to ensure the spacing and pattern flowed correctly.
Temple Spa | Christmas gift box graphics
PROJECT: Paul Cartwright Branding and Yasuda Avery were asked by Temple Spa to consider the identity of this year’s Christmas gift set packaging graphics for their skincare product range. A move-on from the monotone direction of previous years, the new box sets feature a striking two colour pattern made from an overlapping, scaled up version of the Temple Spa icon, set on a gloss black background giving a stained glass window effect.
Paul Cartwright Branding created the concept graphic design work and the final carton production artworks.
The Refinery | Mens skincare packaging artwork
PROJECT: Paul Cartwright Branding is responsible for creating all new packaging artworks for The Refinery’s skincare and bodycare range for men. Artworks shown here are the Shave Foam Gel aerosol and carton and the new Shave Gel Sensitive Skin tube and carton.
occo London | Skincare range packaging artwork
PROJECT: Paul Cartwright Branding was contacted by occo London to create the master product and packaging artwork files for a new, Croatia-inspired, natural, luxury skincare range.
Working with Steve Humble Design, the companies created over 100 specific bottle and carton artworks, comprising of 65 bodycare and skincare products across six fragrance categories.
The collection launched at premium retailers including; Harrods, Fortnum & Mason and selected John Lewis, Fenwick and Heals stores.
Paul Cartwright Branding has previously worked with Anna Doyle and Yasuda Avery – key members of the occo London team on other skincare and health and beauty design projects.
The brand’s website is > www.occo-online.com.
