PROJECT: Paul Cartwright Branding was commissioned to design the identity of this range of sixteen skin and bodycare products for Sainsbury's.
The existing Active Naturals logo has been replaced by a more discrete logo which sits at the base of each product.
The existing Active Naturals logo has been replaced by a more discrete logo which sits at the base of each product.
This allows the delicious close-up photography
(by Carol Sharp Photography) to be used at its most impactful, reflecting the fragrance of each product and offering great shelf stand-out. Read the press release here.
