PROJECT: On-going brief to maintain and update Rodial’s product packaging identity and marketing materials – moving away from the previous fashion-based, coloured direction to a sophisticated, universal, cosmetics-look, using black, silver foil block and UV varnishes onto white grounds.
Paul Cartwright Branding is responsible for design and artwork for Rodial and has created all packaging, point of sale, flyers, leaflets and marketing materials for the company since 2006. The current identity can be seen at Rodial’s website > www.rodial.co.uk.
