PROJECT: Whilst working as Designer for Debenhams Retail, Paul Cartwright designed the identity of a new range called R&R - a take on 'rest and recuperation.'
Long before the world of spa products existed, the Buying team requested an identity to cover a range of pampering soaps, bath and loungewear products.
The brand was divided into 3 areas: Relax, Revive and Renew, covering the most important moods and lifestyle.
Bottles had a matt, etched finish with individual soaps being wrapped in an uncoated waxed paper.

Massage oil and bath foam - R&R own brand toiletries range identity designed by Paul CartwrightSoap - R&R own brand toiletries and spa range brand identity designed by Paul Cartwright
Bath fizzers - R&R own brand toiletries and spa range brand identity designed by Paul CartwrightTowels - R&R own brand toiletries and spa range brand identity designed by Paul Cartwright