PROJECT: Whilst working as Design Manager for Debenhams Retail, Paul Cartwright created the packaging direction for the J by Jasper Conran menswear range.
The range was due to be extended considerably to cover suits, shirts, knitwear, shoes, ties, underwear and accessories and brand consistency was paramount.
The range was due to be extended considerably to cover suits, shirts, knitwear, shoes, ties, underwear and accessories and brand consistency was paramount.
Using the existing logo (by R Design), additional brand elements were introduced: a stab-stitched tailoring detail featuring on all wovens and swing tickets and a new blue gingham pattern for use on the interior of larger packaging items such as boxes and button bags.
