PROJECT: Brand new premium scented candle brand called Urban Olfactory. Featuring modern black and white typography and subtle gloss varnish pattern applied to the labelling of the industrial candle can and corrugated card construction outer packaging.

Each candle fragrance has a specific ‘memory year’ dedicated to it, the fragrance evoking a particular memory, place or event from the brand creator’s life. The candles and room diffusers are available at Boots, John Lewis, Selfridges and online at www.urbanolfactory.com


Urban Olfactory premium fragranced candle identity design by Paul Cartwright Branding.
Urban Olfactory premium fragranced candle labelling and product graphic design by Paul Cartwright Branding.
Fragranced candle tin and carton labelling and product graphic design by Paul Cartwright Branding.

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