PROJECT: Paul Cartwright Branding were asked to create the corporate and packaging identity for a new company entering the UK health and beauty sector. The company ‘The Skin Co London Limited’ was set up to create a fun, high street bath and body and skin care range using the latest quality and effective Fairtrade ingredients.
The packaging identity takes the ‘double leaf’ icon from the logo and creates bold areas of colour blocking for product information. The range was to be packaged in standard, off the shelf components and display clear indication of the range’s ‘friendly’ ingredients. The concept shown is one of three presented to the client earlier this year.