PROJECT: As part of our relationship with Tangle Teezer, Paul Cartwright Branding was asked to re-design the product packaging graphics for all of the brand’s award winning detangling hairbrush.
The new simplified graphics, printed in two colours onto PVC cartons, emphasise the brand name and detangling benefits and offer greater legibility on light and dark coloured products. The new cartons are currently rolling out to retailers.
Jacqui Ripley | Chief Creative Officer: “We have been working with Paul for a solid three years and in that time he has provided us with consistently, high quality design. His knowledge in packaging has been invaluable, helping us to move forward with the look of the brand. No job is too small or too large – Paul gives the same amount of attention and detail to all commissions.”