PROJECT: Paul Cartwright Branding were asked to design the carton packaging graphics for two new products for Tangle Teezer. The new product, a professional blow-styling hairbrush suitable for use with heat/hairdryers – available in two sizes; full and a half sizes to suit different hair lengths, has a brand new identity.
The new identity, which is markedly different to the existing range of detangling hairbrushes features graphic ‘planks’ which highlight the key product features. The packaging itself consists of a printed PVC sleeve with transparent end caps and a slimline folded product information leaflet insert (shown below). Paul Cartwright Branding has also created all point of sale materials and magazine advertisments for the new products’ launch.