PROJECT: Paul Cartwright Branding were asked to design the packaging graphics for two new products for Tangle Teezer. The new product, a professional blow-styling hairbrush suitable for use with heat/hairdryers – available in two sizes; full and a half sizes to suit different hair lengths, has a brand new identity.
The new identity, which is markedly different to the existing range of detangling products features ‘planks’ which highlight the key information. The packaging itself consists of a printed PVC sleeve with transparent end caps and a slimline folded product insert. Paul Cartwright Branding has created all point of sale materials and magazine advertisments for the launch.
The product is available at Tangle Teezer’s online store.