PROJECT: A new range within one of Beauty Wholesale’s own-brand product ranges – we were asked to refine the existing Soft ‘n White product logo and create the packaging graphic design for this new range of carrot oil-based skin lightening products.

The new cartons and wrap labels for the range of soap, serum, milk and lotions, feature a vivid orange colouration to reflect the carrot extracts that are contained within the product formulation. A shiny gold foiled logo and a high gloss varnish add to the overall eye-catching identity. 


New Soft 'n White product logo refined and developed by Paul Cartwright Branding.
Soft n White Carrot skin lightening product range identity designed by Paul Cartwright Branding.Soft 'n' White beauty cream carton - product graphics and identity by Paul Cartwright Branding.
Soft 'n' White carrot product packaging close-up designed and artworked by Paul Cartwright Branding.

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