PROJECT: A new range within one of Beauty Wholesale’s own-brand product ranges – we were asked to extend and refine the existing graphic identity to create this new range of skin lightening products.

A vivid orange colouration was chosen to reflect the carrot extracts that are contained within the product formulation. A shiny gold foiled logo and a high gloss varnish add to the overall eye-catching identity. 

Soft n White Carrot skin lightening product range identity designed by Paul Cartwright Branding.

Soft 'n' White beauty cream carton - product graphics and identity by Paul Cartwright Branding.

Soft 'n' White carrot product packaging close-up designed and artworked by Paul Cartwright Branding.


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