Sainsbury’s | Active Naturals toiletries range identity

PROJECT: Paul Cartwright Branding was commissioned to design the identity of this range of sixteen skin and bodycare toiletries products for Sainsbury’s supermarkets.
The existing Active Naturals logo has been replaced by a more discrete logo which sits at the base of each product.

This allows the delicious close-up fruit and flower photography (by Carol Sharp Photography) to be used at its most impactful, reflecting the fragrance of each product and offering great shelf stand-out.

Presentation visual of Sainsbury's Active Naturals toiletries range product identity design by Paul Cartwright Branding

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