PROJECT: Our brief was to maintain and update Rodial’s product packaging identity and marketing materials – moving away from the previous fashion-based, coloured direction to a sophisticated, universal, cosmetics-look, using black, silver foil block and UV varnishes onto white grounds.

Paul Cartwright Branding has been responsible for all design and artwork for Rodial, creating all packaging, point of sale, flyers, leaflets and marketing materials for the company between 2007-2011.