PROJECT: Paul Cartwright Branding was approached to create the identity for a new online store for men. The store launching in August 2010 is fast becoming THE online destination for male grooming, training, sports, nutrition and the latest in fitness technology. Offering both products and information the site is being developed to become more than another e-retailer and into an online community with appeal to men of all ages.
The identity had to be strong, masculine and identifiable and with a universal, modern, clean appeal to the partners, wives and girlfriends looking to purchase on behalf of their men.
Paul Cartwright Branding is currently working with poised on other graphic materials to support the launch of their site > www.poised.co.uk.
From James Justice | Managing Director: “Paul Cartwright Branding did a great job in helping us put together our company logo and lay the foundations for our brand. Although we had an idea of the direction we wanted to move in, it was far from clear. Paul helped us visualise these ideas and was very patient as we pulled in him various different directions!
The results are great and have been very well received by the industry. A talented design company, who we will work with again and would fully recommend to others.”