The founder of Phytomone, Jane Atherton contacted us to design the packaging graphics for her new range of menopause targeted skincare products, specially formulated for women in the stages of the menopause.
ELEGANT PACKAGING
Using an existing logo, consisting of text and an ornate fleuron, we have created the graphics for the primary and secondary packaging for a range of six skincare products.
Combining a striking combination of black and shiny gold foil with red highlights, the cartons feature an image of a woman with a red fan – the red colour symbolic of the red flush that menopausal women experience.
The primary products consisting of moisturising cream, balancing oil and multi-nutrient capsules among others. All feature gold foil trims to their collars or caps, giving a traditional and yet premium look, tying in further with the foiled details on the packaging’s outer carton.
MARKETING AND PROMOTION
As well as the design and artwork of the skincare product graphics and cartons for this innovative menopause targeted skincare range, we have also created various marketing tools; product brochure, postcards, information leaflets, covers for e-books and a promotional folding fan.
Two other skincare packaging identities we have worked which you may find of interest are: Merumaya Effective Skincare and KITA.
