PROJECT: Palette London is a new UK cosmetics brand, initially launching a range of nail varnish products (varnishes, top coats and special effects) and a highly innovative ‘Create Your Own Nail Paint’ bespoke nail paint kit. The kit comprises of a kit of base colours, pipettes and mixing bottles and instructions on how to mix your own nail varnish colours.
We created the overall packaging graphic design and all artworks required for the mixing kit bottles, peel and read base labels, as well as the full size versions of the stock nail varnish colours available online at www.palettelondon.com.
The mixing kit features a pattern of highly colourful dots representing colour swatches, inspired by children’s paint palettes, on a simple white background with bold capitalised product descriptions and logo. The individual bottles and latest box packaging graphics features the ‘paint drips’ detail.
We also created the web banners for the brand’s website and continue to support the brand.