OSIA | Women’s retail fashion identity
PROJECT: Based on Paul Cartwright Branding’s solid background in retail design particularly in the fashion industry, our client contacted us to look at an identity for a high fashion clothing range for 18-35 year olds at a low-middle price bracket.
The identity was to be clean, modern and with a funky/clubby element to compete with existing brands; Quiz, Select and Jane Norman, but at a lower price. The identity will feature on packaging and at store level.
Tagged: fashion | OSIA | swing ticket | woven label
