OPUS | Men & women’s fashion retail identity

PROJECT: Paul Cartwright Branding were approached to design the identity for a new retail fashion chain called OPUS. The logo was created to appeal to the 15 to early 30s age group of men and women.

The range itself described as ‘casual’ with 25% mix of ‘going out’ fashion. The image below is of the first store opened September 2010 in Cardiff.

We have also created another fashion identity for the same client launching March 2012.