PROJECT: The concept of Molton Brown being ‘skin deep’ was the initial inspiration for some early concept work for this premium toiletries retailer. Paul Cartwright Branding was asked to extend this concept to accompany the re-launch of a new range of mens’ skincare and bodycare products for launch in late July 2006.

The imagery uses the lotus flower icon and reinforces the concept of Molton Brown being an integral part of a man’s everyday cleansing and moisturising routine.
The final in-store collateral was developed and completed by Molton Brown’s in-house team.

Molton Brown mens product range relaunch art direction by Paul Cartwright Branding

Molton Brown men's toiletries range screengrab.

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