PROJECT: After 30 years in the skincare business, Maleka Dattu of Merumaya Consulting has launched her own skincare range called Merumaya Integrative Effective Skincare. Challenged with a brief to express both the ‘integrative’ philosophy behind the range and create an identity that was both innovative and credible and at the same time personal, the range identity features a strong, interlocking capital M marque in a vivid shade of raspberry, in contrast to the neutral buff coloured background, creating a modern, approachable feel and giving the range strong on-shelf standout.

Paul Cartwright Branding created the logo and developed the packaging graphic identity, before producing the final production artworks for this range of 12 products (labelled pumps and tubes sold in branded cartons) which includes a taster set and retail sample tester cards.

The range launched 15th October 2012 and is available at

Merumaya Skincare range identity and packaging graphic design by Paul Cartwright Branding.

Merumaya Integrative Effective Skincare identity, packaging graphics and artwork by Paul Cartwright Branding.
Skincare packaging carton and sample card design and artwork by Paul Cartwright Branding.

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