PROJECT: Paul Cartwright Branding was contacted by leading Kent-based pear growers, David and Caroline Long, to design an identity for a new venture into the world of fruit juices.
The Marshgate Farm brand logo was created first, based on imagery of carved stone blocks found on period farm houses in the region.
The pear juice label itself is clear to allow the colour of the juice itself to come through. It features a pear tree illustration which offers a device for strong colour-coding, ready for new varieties of juice planned for development further down the line.
The juice is currently on sale in Harvey Nichols’ Food Hall and is also sold at farmers markets and independent retailers. Both the juice and the label design and branding are being well received.
From Caroline Long | Owner:Paul’s interpretation of the design brief has been absolutely key to the successful launch of our product, with outlets including Harvey Nichols citing the bottle design as a key reason for stocking the product. Paul is very professional and easy to work with and I wouldn’t hesitate to recommend him.