PROJECT: Nicole Dash Jones contacted us, based on our work for Rodial and Nip + Fab, to create the graphics for her new brand; Madame La La, with the intention of launching a range of LA LA Tan tanning products initially.
Our first stage design concepts enabled the client to re-focus and fine tune the brief which led to the development and creation of the carton and label graphics as they now stand.
Stark white background with bold black lettering and minimal gold foil elements create the ‘edgy’ American/LA feel that the client was looking for – a look that is far removed from the usual bronzes/browns so typically associated with tanning products.
The sides of the cartons feature scaled up lettering to allow the cartons to be merchandised with maximum on-shelf ‘shout’.
The launch range consists of regular and light versions which are available online at www.madamelala.com.
PROJECT: Based on our work on the regular and light versions of La La Tan, we were asked to look at creating the graphics for the next product. The result was West Coast tan, a face bronzing serum, featuring a vibrant, popping pink colour option across the carton and labelling.
Nicole Dash Jones | Creative Director: “Paul has been a pleasure to work with and he has helped to build the Madame LA LA brand from day one. Paul is creative, precise and professional, and together we were able to achieve great results for the look and feel of the product and brand. I look forward to working with Paul again on future launches for Madame LA LA.”