KITA skincare moisturising serum pump graphics developed by Paul Cartwright Branding.

PROJECT: The founders of KITA World contacted us late last year to ask us to take an existing skincare identity and develop it to work for an initial launch of five individual skin moisturising serum products. The result is a family of five stunning, colour-matched dispensing pumps with simple white screenprinted graphics and complementary outer cartons featuring metallic ink, gloss UV varnish and embossing.

The concept behind KITA is an interpretation of the ancient philosopy of the Five Elements; Earth, Fire, Wood, Metal and Water. Based on a person’s age and gender, one’s particular element can be calculated, each product being formulated to balance and resonate with that element’s properties. Each element has a defined ‘shape’ icon, colour and an associated ‘resonance’ pattern – all of which are featured on the product packaging.
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eloped by Paul Cartwright Branding.

KITA Fire moisturising serum pump graphics and carton graphic layout by Paul Cartwright Branding.

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