PROJECT: Kirsty McLeod, former beauty expert at The Times and celebrated facialist, based on her years in the spa industry, commissioned Snowbell, Elixir and Paul Cartwright Branding to develop a range of skin care products and to increase her on-line presence.
Paul Cartwright Branding refreshed and extended the existing logo to create a graphic identity to work across the primary components and cartons of the product range, the company stationery, gift vouchers, literature and website.
Cartons were made from a textured, italian board with blind embossings to each side, a subtle detail for the discerning shopper.
PROJECT: To complement the launch of Kirsty McLeod’s new toiletries range, Paul Cartwright Banding refreshed the existing identity and oversaw its implementation across stationery, promotional literature and gift vouchers.
To maintain consistency with the feel of the product range, the same ultra-white, textured stock material was used, together with watermarked and blind embossed versions of the decorative frame detail from the logo.