PROJECT: Paul Cartwright Branding were asked by Network Health & Beauty to overhaul the graphic identity of Keromask, a range of high-performance, cosmetic concealing products. Recognised and used by the British Medical Association and worldwide, the products are used to disguise tattoos, post-operative scars and other major skin blemishes.
The new logo, consisting of an eye-catching silver foil frame and lettering on a rich chestnut brown colour background features across all products, including the camouflage cream pump, finishing powder case, cosmetic wipes pack, consumer sample blister pack kits, professional make-up sets and accompanying cartons. The logo also appears as an embossing on the collar of the new silver pump reflecting a more sophisticated beauty cosmetic look.
Paul Cartwright Branding has designed and created production artwork for all of the elements in the range including packaging graphics, product labelling, instructional leaflets, point of sale and labelling for professional make-up artists kits.
Available online, product demonstration videos are currently available on YouTube.com
PROJECT: To compliment the consumer-sized Keromask masking cream products launched last year, Paul Cartwright Branding has designed the labelling for a professional, tube and tub-based version.