Izumi Skincare massage oil product identity and label graphics designed by Paul Cartwright Branding.

PROJECT: Izumi Skincare contacted us back in 2012 to help with the design of an identity for their first micro-product range. The founder member’s Japanese background was a key influence in the direction of the design, as was the creation of a visual identity to depict the word ‘izumi’, meaning ‘source’ –
a source of water, pleasure, knowledge etc.

Initial concepts all featured a very 1920s look with a stark monochrome graphic, silver foil and a soft highlight colour to help differentiate between the initial two types of products.

Skincare massage oil pump label graphics designed by Paul Cartwright Branding.

Skincare oil pump label graphics with silver foil designed by Paul Cartwright Branding.

The range launched in 2013 and consisted of ‘Evocation’ and ‘Invocation’ – two massage oil products featuring caressing and awakening properties respectively. Since then, we have continued to work on projects including room fragrance diffuser (shown below) and candle labelling.

The products are available online at www.izumi-skincare.co.uk[

(All images property of Paul Cartwright Branding © 2016.)


Room diffuser product labelling for IZUMI - design by Paul Cartwright Branding.


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