PROJECT: Paul Cartwright Branding were contacted by Intelex Ltd to look at creating the packaging graphics for a number of new product ranges. Renowned for their innovative microwavable products, Intelex wanted to extend their offer through the introduction of products aimed directly at children.

Animal-themed graphics were applied to wrap bands for Wild Warmers, a range of wild animal shaped characters and soft, cuddly graphics for Cosy Cushions. The use of wrap bands helped to maintain the product’s shape while in-store and the Cosy Cushion variety featured a novel carrying handle.

DJ Ice, a fun, bear-shaped character with built-in speakers for connecting to an MP3/music player was developed at the same time. Funky graphics, including musical notes and speech bubbles featured on the PVC carton.

Their website is www.intelex.co.uk.

Wild Warmers children's microwavable cuddly toy - wrap band design by Paul Cartwright Branding.

Cozy Cushions children's microwavable cushion toy - carrying handle wrap band and logo by Paul Cartwright Brandiing.

DJ Ice children's MP3/music playing soft toy - pvc box packaging graphics by Paul Cartwright Branding.

Dusty Pups screen cleaning plush characters - pvc box packaging graphics by Paul Cartwright Branding.

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