PROJECT: Paul Cartwright Branding were contacted by Intelex Ltd to look at creating the packaging graphics for a number of new product ranges. Renowned for their innovative microwavable products, Intelex wanted to extend their offer through the introduction of products aimed directly at children.
Animal-themed graphics were applied to wrap bands for Wild Warmers, a range of wild animal shaped characters and soft, cuddly graphics for Cosy Cushions. The use of wrap bands helped to maintain the product’s shape while in-store and the Cosy Cushion variety featured a novel carrying handle.
DJ Ice, a fun, bear-shaped character with built-in speakers for connecting to an MP3/music player was developed at the same time. Funky graphics, including musical notes and speech bubbles featured on the PVC carton.
Their website is www.intelex.co.uk.