PROJECT: Paul Cartwright Branding were contacted by Intelex Ltd to look at creating the packaging graphics for a number of new product ranges. Renowned for their innovative microwavable products, Intelex wanted to extend their offer through the introduction of products aimed directly at children.

Animal-themed graphics were applied to wrap bands for Wild Warmers, a range of wild animal shaped characters and soft, cuddly graphics for Cosy Cushions. The use of wrap bands helped to maintain the product’s shape while in-store and the Cosy Cushion variety featured a novel carrying handle.

DJ Ice, a fun, bear-shaped character with built-in speakers for connecting to an MP3/music player was developed at the same time. Funky graphics, including musical notes and speech bubbles featured on the PVC carton.

Their website is

Wild Warmers children's microwavable cuddly toy - wrap band design by Paul Cartwright Branding.

Cozy Cushions children's microwavable cushion toy - carrying handle wrap band and logo by Paul Cartwright Brandiing.

DJ Ice children's MP3/music playing soft toy - pvc box packaging graphics by Paul Cartwright Branding.

Dusty Pups screen cleaning plush characters - pvc box packaging graphics by Paul Cartwright Branding.

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