PROJECT: We were contacted to create an accessible, consistent and attractive identity for this established low-cost, online kosher vitamins and health supplement brand. The existing product range had a mix of pharmaceutical and homegrown labelling styles with no clear product division and poor on-shelf standout.

The new identity has a simple and strong brand colour with three separate product category colour codes depicted in a coloured foils. The products are available at

(All images property of Paul Cartwright Branding © 2016.)

Highfield Vitamins new product labelling designed by Paul Cartwright Branding.

Highfield Vitamins health supplement bottle labels designed by Paul Cartwright Branding.

Children's A-Z multivitamin label graphics designed by Paul Cartwright Branding.

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