PROJECT: We were contacted to create an accessible, consistent and attractive identity for this established low-cost, online kosher vitamins and health supplement brand. The existing product range had a mix of pharmaceutical and homegrown labelling styles with no clear product division and poor on-shelf standout.
The new identity has a simple and strong brand colour with three separate product category colour codes depicted in a coloured foils. The products are available online.
(All images property of Paul Cartwright Branding © 2016.)