PROJECT: We were contacted to create an accessible, consistent and attractive graphic identity for this established low-cost, online kosher vitamins and food supplement brand. The existing product range had a mix of pharmaceutical and homegrown labelling styles with no clear product division and poor on-shelf standout.
The graphic identity features a new logo with ‘essence’ droplet detail as part of the lettering and a simple and strong brand colour, with three separate product category colour codes depicted in a eye-catching coloured metallic foils. The branded self-adhesive wrap labels are applied to three sizes of pharmaceutical bottles in translucent blue and opaque white varieties. The products are available at www.highfieldvitamins.com.
(All images property of Paul Cartwright Branding © 2016.)