Harrods | London Icon gift product branding

PROJECT: Paul Cartwright Branding were commissioned to oversee the product branding of a large range of gift foods (tea, coffee, jam and biscuits) and gift accessories (bags, purses, watches and aprons) with an ‘icons of London’ theme, available exclusively at Harrods, Knightsbridge. Paul Cartwright Branding was responsible for overall use of colour, use of icons and logos and placement of illustrations to create a cohesive product offer.

Examples shown are of boxed teas and shoulder bags. Illustrations by Alex Green.

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